ChatGPT by Pluga

At Pluga, ChatGPT acts as an intermediate step. It receives data from a source tool, processes it with AI, and sends the response to RD Station. This enables useful applications for marketing, sales, and customer service teams, such as: Automatic lead qualification – A lead submits a long message in a form → ChatGPT summarizes and classifies the interest as “cold,” “warm,” or “hot” → A tag with the lead’s temperature is added in RD Station. Persona summary generation – A lead fills out a form with an open field like “Describe your challenge” → ChatGPT converts it into a standardized summary (“Looking for a task management tool for a remote team”) → A custom field is updated in RD Station. Data correction and standardization – A lead enters free-text information (job title, company, industry) → ChatGPT standardizes it (“CEO” → “Chief Executive Officer”) → Corrected data is sent back to RD Station.