One of the benefits of RD Station is the ability to track conversions originating from different marketing channels. RD acts as a hub to centralize the most valuable digital marketing statistics. EKyte integrates as RD Station to capture the conversion data, and calculate Cost Per Lead and Cost per Sales. How this information is used in eKyte: - eKyte Data-Driven reports. - Algorithm of calculation of the budget suggested in the plans of digital campaigns. To activate the integration simply connect the RD Station channel to eKyte. About eKyte EKyte is a pioneering Platform for Digital Marketing Management. Guide and accelerate digital marketing teams to plan campaigns, produce, optimize, and learn. It acts before (planning and production) and after (optimization) marketing channels, such as RD Station and ad tools (ads).
Created by: eKyte